Building brands, partnerships, and stories that drive growth
I work at the intersection of sports, media, and culture, helping brands connect with audiences through storytelling, partnerships, and creative execution.
From athlete marketing and brand campaigns to live events and content, my focus is building work that resonates and drives real impact.
Selected impact
Developed content and storytelling strategies across digital platforms, including emerging AI workflows
Helped scale Selkirk Sport into a nine-figure brand
Supported campaigns tied to major events including the Super Bowl
Built athlete and brand partnerships across sports and media
What I do
I build brand strategies and partnerships that connect products to real audiences.
My work spans athlete marketing, content development, and campaign execution, with a focus on making brands feel relevant within culture, not just visible.
I’ve worked across sports, media, and live environments, developing campaigns that translate into audience growth, engagement, and long-term brand value.
I also explore how AI can enhance creative workflows, helping teams execute faster without losing quality.
Partnerships & Athletes
Build and manage relationships with athletes, creators, and partners to drive brand visibility and credibility.
How I build brands
Campaigns & Content
Develop and execute campaigns across digital, social, and live environments, focused on storytelling and audience engagement.
Growth Through Brand
Align brand, content, and distribution to drive measurable growth across channels.
Interested in product marketing, SaaS, or AI systems?
I’m always open to connecting around product marketing, SaaS growth, and AI-driven systems. Whether you're hiring, building, or just exploring ideas, feel free to reach out.
