Product marketing for SaaS and AI
Senior Product Marketing Manager at CourtReserve, leading go-to-market strategyfor product features and integrations across a platform used by 2,200+ clubs.
I build and launch products, translate complexity into clear customer value, and develop AI-powered systems that make teams faster and more effective.
Selected impact
2,200+ clubs
on platform
200+ clubs activated
in first 2 weeks
Up to 30% of revenue
from public booking
Built AI-powered systems
for marketing operations
What I do
I operate at the intersection of product, marketing, and systems.
I lead go-to-market strategy for SaaS features and integrations, working cross-functionally with product and engineering teams to bring new functionality to market.
My focus is translating product complexity into clear customer value, building structured campaign systems, and ensuring launches are executed with clarity and speed.
In parallel, I develop internal tools using AI to improve how marketing teams plan, create, and execute campaigns.
Product Marketing at CourtReserve
Own go-to-market strategy for product features and integrations across a B2B SaaS platform, partnering closely with product and engineering to bring new capabilities to market with clear positioning and execution.
How I work
AI & Internal Systems
Built RallyPoint, an AI-powered system using Claude to generate campaign briefs, automate content creation, and streamline workflows across marketing and product teams.
Scaling a Consumer Brand
Helped scale Selkirk Sport into a nine-figure brand, building product marketing systems across retail, performance, and partnerships.
Let's Connect
Let's Connect
Interested in product marketing, SaaS, or AI-driven systems?
Let’s connect.