I’m a product marketing leader focused on SaaS, AI, and system-driven growth.

I currently serve as a Senior Product Marketing Manager at CourtReserve, where I lead go-to-market strategy for product features and integrations across a platform used by more than 2,200 clubs.

My work centers on translating product complexity into clear, outcome-driven positioning, building structured campaign systems, and ensuring launches are executed with speed and clarity.

Prior to that, I was part of the team that helped scale Selkirk Sport into a nine-figure brand, where I expanded from PR into product marketing, campaign systems, and growth execution across DTC and retail.

More recently, I’ve focused on building internal systems using AI, including RallyPoint, a tool designed to automate campaign planning and improve how marketing teams operate.

I’m most interested in roles at the intersection of product, marketing, and emerging technology.

My background also includes experience across sports media, entertainment, and communications, which continues to inform how I approach storytelling and positioning.