I turn complex products into clear, revenue-driving systems.

Currently a Senior Product Marketing Manager at CourtReserve, I lead go-to-market strategy for product features and integrations across a platform used by more than 2,200 clubs.

My work centers on translating product complexity into clear positioning, building structured campaign systems, and ensuring launches are executed with speed, clarity, and measurable impact.

Prior to that, I was part of the team that helped scale Selkirk Sport into a nine-figure brand, expanding from PR into product marketing, campaign systems, and growth execution across DTC and retail.

More recently, I’ve focused on building internal AI-powered systems to improve how marketing teams plan and execute. This includes RallyPoint, a tool designed to automate campaign planning, streamline content creation, and create more scalable marketing operations. This includes exposure to advanced analytics and system design through work with Palantir and participation in an AI-focused bootcamp.

I’m most interested in roles at the intersection of product, marketing, and emerging technology, where systems thinking and strong positioning can drive meaningful growth.

My background spans sports, media, and entertainment, which continues to shape how I approach storytelling, positioning, and building products that resonate with real audiences.