I turn complex products into clear, revenue-driving systems.

Currently Senior Product Marketing Manager & AI Deployment Lead at CourtReserve, I own go-to-market across a B2B SaaS platform used by more than 2,600 clubs, and I lead company-wide AI adoption across every department.

My work centers on positioning, launches, and the pipeline they drive: translating product complexity into clear value, building repeatable campaign systems, and executing launches with speed and measurable impact.

Prior to that, I was part of the team that helped scale Selkirk Sport into a nine-figure brand, expanding from PR into product marketing, campaign systems, and growth execution across DTC and retail.

Alongside the core go-to-market work, I build the AI systems marketing runs on. That includes RallyPoint, a product-intelligence and marketing-automation platform I built on Claude Code, Supabase, and Bolt.new that cut our brief-to-launch cycle from a week to half a day, and Backboard, an agent that drafts in brand voice and escalates anything needing a person. This builds on hands-on work with Palantir and presenting on AI-native marketing at Mainsail's Marketing AI Summit.

I'm most interested in senior go-to-market and product marketing roles at companies building serious technology, where systems thinking and strong positioning drive meaningful growth, and where building with AI is an edge.

My background spans sports, media, and entertainment, which continues to shape how I approach storytelling, positioning, and building products that resonate with real audiences.